Outbound that starts with a reason.
Swan watches every account for the moments that matter: a new champion, a funding round, a closed-lost deal waking up. Then it researches and drafts outreach your reps approve in Slack.
3×
opportunity conversion
5 min
speed to lead, down from seven hours
10 hrs
of Sales Ops time saved weekly
0
emails sent without your approval
Stop spraying lists. Start answering signals.
Most outbound fails before the first word is written: wrong account, wrong moment, no reason. Swan flips the order. The reason comes first, the email second.
Volume in, noise out.
- Bought lists that are stale by the time you send
- Templates with a {first_name} and nothing else
- Reps burn half the day on account research
- Closed-lost deals never get a second look
Every send has a reason.
- Accounts surface the moment a buying signal fires
- Drafts written from your own CRM and inbox history
- Research is done before the rep opens Slack
- Closed-lost reopened the day a buyer changes
From signal to sent, in one loop.
Four steps, fully automated except the one that matters: a human says yes before anything goes out.
A signal fires
Job changes, funding, hiring spikes and closed-lost revivals across every account you care about.
Context is rebuilt
Swan pulls deal history, past threads and the org chart into one brief. No tabs, no digging.
Outreach is written
Account-specific emails and LinkedIn notes, written in your voice from what actually happened.
You hit send
Every draft lands in Slack for one-tap approval. Nothing leaves without a human saying yes.
The triggers behind every play.
Swan listens across your CRM, inbox and 40+ data providers. Pick the signals that matter to your team, or let Swan learn them from your won deals.
Champion changes jobs
A past buyer lands somewhere new. Swan brings the relationship with them.
LinkedIn · People Data LabsClosed-lost wakes up
The blocker leaves, budget resets or a competitor churns. The door reopens.
CRM · InboxFunding round
Fresh capital means new priorities and new budget. Reach out while it's fresh.
Crunchbase · PitchBookHiring surge
Five new SDR roles posted this month? That team is about to feel the pain you solve.
Job boards · TheirStackTech stack change
They just installed a complementary tool, or ripped out a competitor.
BuiltWith · WappalyzerWebsite intent
A target account reads your pricing page three times. Swan knows who, and why.
Swan pixel · G2 · Bombora
One account, start to finish.
A real outbound play: a CFO changes, a closed-lost deal comes back, and a warm intro is drafted before lunch.
Reopen closed-lost deals the moment the buyer changes.
Swan watches every account you've ever touched. When a champion moves or a blocker leaves, it rebuilds the context and drafts the next move.
- Detects the signalCFO change
- Rebuilds the account contextCRM + inbox
- Drafts outreach for your approvalSlack
“I just built a list of 800 personas for a huge banking event in New York. The moment I hand it to Swan, I have a campaign ready within half an hour. Sequences, messaging, everything. The only thing left is to approve and send.”
Din ArbelGTM Engineer, UtilaProof, not activity metrics.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamWhat is signal-based outbound?
Signal-based outbound triggers sales outreach from buying signals rather than static lists. Prospects who show intent get contacted; those who don't, don't. The signals are website behavior (pricing page, demo page, return visits), intent data (G2 research, review site activity), company events (funding, job postings, tech stack changes), engagement (email opens, LinkedIn activity, content downloads), and CRM changes (closed-lost timing, contract renewals). Swan monitors these signals and launches personalized outreach automatically.
What buying signals does Swan detect?
Swan monitors first-party and third-party sources, and any signal that indicates buying intent can trigger outreach. On your website, pricing page visits, demo page views, repeat visits, and time on site. From intent data, G2 category research, review site activity, and competitor comparisons. From company events, funding rounds, leadership changes, job postings, and tech stack changes. From engagement, email opens, LinkedIn profile views, and content downloads. From your CRM, closed-lost deals ready for re-engagement and upcoming renewals. You define which signals matter. Swan acts on them.
How does Swan personalize outreach from signals?
Swan researches the context behind each signal and writes messages that reference the specific trigger and relevant company information. It names the signal, pulls company context such as recent news, initiatives, and pain points, matches the message to the persona, sets the tone by the strength of the signal, and follows up across channels with the same context. Outreach feels timely and relevant because it is.
How fast does outreach go out after a signal?
Minutes. Swan detects the signal in real time, filters it against your ICP at once, researches and personalizes in under 60 seconds, and launches outreach immediately or in batches, as you prefer, with automated multi-channel follow-up.
Do I approve outreach before it goes out?
Yes. Every draft lands in Slack for a one-tap approval. Nothing is sent without a person saying yes, and you can edit the draft or dismiss it from the same message.
Grounded in the Swan docs. Browse the docs ↗