Cold outreach that reads warm.
Swan researches every prospect before it writes a word — so each cold email opens with something true, relevant and timely. In your voice, at scale, with your approval.
3×
opportunity conversion
5 min
speed to lead, down from seven hours
10 hrs
of Sales Ops time saved weekly
60%
of recurring GTM requests self-served
Stop sending templates. Start sending reasons.
Buyers delete personalized templates on sight. Swan writes each email from real research — their stack, their hiring, their news — so it reads like a colleague wrote it.
Spray, pray, get flagged.
- The same template to 2,000 people, one variable swapped
- Reply rates falling as inboxes filter harder
- Domain reputation burned by volume sends
- SDRs hand-personalize the top 5% and blast the rest
Researched, written, approved.
- Every prospect researched before a word is written
- Openers reference something true and recent about them
- Send volume paced to protect your domain
- You approve every draft with one tap in Slack
From cold name to warm conversation.
Four steps, fully automated except the one that matters: a human says yes before anything sends.
A prospect is picked
From your ICP filters, a live trigger, or a list you upload — every name gets vetted first.
Swan does the homework
Role, company, stack, recent news and mutual connections compiled into one brief.
The email writes itself
A specific, honest opener and a relevant ask — in your voice, never from a template.
You approve and send
Drafts land in Slack for one-tap approval. Replies route straight to the rep.
The research behind every email.
Swan pulls from your CRM, inbox and 40+ data providers — so every opener has a fact behind it.
Recent news
A launch, a raise, an award — an opener about their week, not your product.
News APIs · CrunchbaseRole & priorities
What their title actually owns, and the metric they're judged on this quarter.
LinkedIn · People Data LabsTech stack
The tools they run today — and where you fit in or what you replace.
BuiltWith · WappalyzerHiring plans
Open roles reveal this quarter's pain. Reference it and the email gets read.
Job boards · TheirStackMutual paths
Shared connections, past customers and warm intros mapped from your network.
CRM · Inbox · LinkedInPast touches
Every earlier visit, reply and conversation — so no one gets a cold intro twice.
CRM · Inbox · Swan pixel
“I just built a list of 800 personas for a huge banking event in New York. The moment I hand it to Swan, I have a campaign ready within half an hour. Sequences, messaging, everything. The only thing left is to approve and send.”
Din ArbelGTM Engineer, UtilaProof, not activity metrics.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamHow is this different from AI template tools?
Template tools fill variables; Swan does research. It reads the prospect's company, stack, hiring and news, then writes one email for one person — and nothing sends until you approve it.
Will the emails sound like me?
Swan uses your organization knowledge, inbox-specific instructions and relevant examples of messages you have approved. Set the tone for each inbox and save strong examples to shape future drafts.
How do you protect my domain reputation?
Swan applies per-inbox sending limits and sending windows, and paces sequence steps. Email enrichment includes confidence and risk warnings. These controls support careful sending; they do not guarantee inbox placement.
Can I edit drafts before they send?
Yes. Review, edit, approve or reject a contact’s sequence in the app or Slack. Approval covers the steps for that contact. Swan uses approvals by default unless you explicitly instruct it to send automatically.
Where do the prospects come from?
Start with your own list, connected CRM records, ICP-based company and people searches, or a buying signal. Swan can research the account and enrich selected contacts before drafting outreach.
Grounded in the Swan docs. Browse the docs ↗