Find buyers while they're still looking.
Swan spots in-market accounts from live intent — pricing-page visits, competitor research, topic surges — and turns them into prospects before they ever fill out a form.
3×
opportunity conversion
5 min
speed to lead, down from seven hours
10 hrs
of Sales Ops time saved weekly
60%
of recurring GTM requests self-served
Stop waiting for hand-raisers. Start reading intent.
By the time a buyer fills your form, they've already shortlisted three competitors. Swan finds them while they're still researching — when the deal is still open.
Prospecting by alphabet.
- SDRs work lists sorted by nothing but company name
- In-market accounts research competitors unnoticed
- Anonymous pricing-page visits vanish into analytics
- First touch lands after the shortlist is set
Prospecting by intent.
- Anonymous website visitors resolved to real accounts
- Third-party intent surfaces accounts researching your space
- Every in-market account scored and ranked daily
- First touch lands while they're still comparing
From intent spike to first meeting.
Four steps, fully automated except the one that matters: a human approves the first touch.
Intent fires
A pricing-page visit, a G2 comparison, a topic surge — Swan resolves it to a real account.
The account is scored
Fit and intent combined into one ranked queue — hottest in-market accounts first.
The right person is found
Swan maps the likely buying committee and finds verified contact data for each person.
Outreach goes out
A draft that speaks to what they were researching — approved by a rep, sent in minutes.
The intent behind every prospect.
Swan combines first-party signals from your site and CRM with external intent and company data.
Pricing-page visits
An account returns to your pricing three times. Swan knows who, and tells you.
Swan pixelCompetitor research
They're comparing you on G2 right now. Be the first vendor to actually show up.
G2 · BomboraTopic surges
An account spikes on the topics you solve for — weeks before any form fill.
Bombora · third-party intentHiring for the pain
Five new ops roles posted this month? They're about to feel what you fix.
Job boards · TheirStackStack changes
They just added a complementary tool — or ripped out your competitor.
BuiltWith · WappalyzerRepeat visitors
Anonymous traffic resolved to accounts, deduped and scored against your ICP.
Swan tracking script · Visitor identification
“I just built a list of 800 personas for a huge banking event in New York. The moment I hand it to Swan, I have a campaign ready within half an hour. Sequences, messaging, everything. The only thing left is to approve and send.”
Din ArbelGTM Engineer, UtilaProof, not activity metrics.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamWhat counts as buying intent?
Buying intent includes signals such as repeat website visits and company-level research into relevant topics. Swan can combine website visitor triggers, Bombora intent and your ICP criteria to help prioritize accounts for research and outreach.
Can you really identify anonymous visitors?
With the Swan tracking script installed, visitor identification can resolve some visits to companies or people through supported providers. Coverage varies; Swan does not identify every anonymous visitor.
How accurate is the account resolution?
Resolution depends on the visitor, geography and provider coverage. Treat an identified account as a signal to research and qualify, rather than proof that a specific person is ready to buy.
Does this work alongside my outbound motion?
Yes. Use intent to prioritize your existing target list or discover new accounts. Combine it with ICP fit, account research and your current outreach process, with drafts reviewed through your approval workflow.
Which intent providers do you use?
Swan supports Bombora buying-intent signals and first-party website visitor triggers, alongside business events such as funding and leadership changes. Available coverage depends on the source and configuration.
Grounded in the Swan docs. Browse the docs ↗