Every lead qualified in seconds.
Swan scores, researches and routes every inbound lead the moment it arrives — with the reasoning attached — so your reps only ever talk to buyers who are ready.
5 min
speed to lead, down from seven hours
3×
opportunity conversion
10 hrs
of Sales Ops time saved weekly
60%
of recurring GTM requests self-served
Stop scoring on gut feel. Start qualifying on facts.
Static lead scores miss context — a perfect-fit buyer gets buried while reps chase noise. Swan qualifies every lead with real research, not a points formula.
First come, first served.
- Leads wait hours in a queue while intent goes cold
- Scores built on job titles and page views alone
- Reps spend the first call asking questions a bot could answer
- Great-fit leads get buried under junk sign-ups
Best fit, first response.
- Every lead scored against your real ICP in seconds
- Firmographics, intent and history checked automatically
- Hot leads routed to the right rep with a full brief
- Poor fits nurtured or declined — politely, automatically
From form fill to meeting, in one loop.
Four steps, fully automated except the one that matters: your team decides who gets the meeting.
A lead comes in
Form fills, demo requests, sign-ups and replies from every channel land in one queue.
Swan researches the account
Company size, funding, stack, buying committee and past touches — compiled in seconds.
Fit is scored, with reasons
Every lead gets a verdict tied to your ICP — never a black-box number.
Routed and booked
Hot leads hit the right rep's calendar with a brief attached. The rest enter nurture automatically.
The facts behind every score.
Swan checks every lead against your CRM, inbox and 40+ data providers before a rep ever sees it.
ICP fit
Industry, size, geo and business model checked against your best customers.
CRM · Company dataBuying committee
Is this a decision maker, a champion, or a student doing research?
LinkedIn · People Data LabsFunding stage
Fresh capital and growth stage tell you if there's budget behind the interest.
Crunchbase · PitchBookHiring signals
A team hiring for the problem you solve is a lead worth a fast response.
Job boards · TheirStackTech stack fit
Do they run the tools you integrate with — or a competitor worth displacing?
BuiltWith · WappalyzerPast history
Every earlier touch, visit and conversation from your CRM and inbox, factored in.
CRM · Inbox · Swan pixel
“I just built a list of 800 personas for a huge banking event in New York. The moment I hand it to Swan, I have a campaign ready within half an hour. Sequences, messaging, everything. The only thing left is to approve and send.”
Din ArbelGTM Engineer, UtilaProof, not activity metrics.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamHow does Swan qualify leads?
Swan researches every lead against your ICP — firmographics, funding, tech stack, buying committee and past history — and returns a verdict with the reasoning attached. You define what qualified means; Swan applies it consistently.
Can I define my own qualification criteria?
Yes. Define your ICP segments, personas and qualification rules in your organization knowledge. Swan uses that context to evaluate companies and contacts, and can explain the reasoning behind its recommendation.
How fast do leads get routed to reps?
A supported form event, webhook or CRM workflow can start research as the lead arrives. Timing depends on the source, the research and the actions you configure. Finout reduced speed to lead from seven hours to five minutes with Swan.
What happens to leads that don't qualify?
Define the next step in your workflow: add the lead to a nurture list, assign a different stage or leave a task for review. You choose the criteria and follow-up; outreach follows your approval settings.
Does it work with my CRM and existing forms?
Swan connects to HubSpot and Salesforce. You can start work from a supported app event, a HubSpot workflow or a webhook from your form tool, then pass the lead and account context into your qualification instructions.
Grounded in the Swan docs. Browse the docs ↗