Find buyers before they raise a hand.
Most outreach targets the wrong accounts at the wrong time. Swan monitors buying signals across your market, filters by ICP and preps hyper-personalized outreach, so your team only works accounts already in motion.
Trusted by revenue teams at
The problem isn't effort. It's timing and targeting.
Most outreach reaches the wrong people at the wrong moment, with a message that could have gone to anyone.
Visibility
You can't see who's in market
Funding rounds, new hires, competitor evaluations, pricing visits. Without a system watching it all, SDRs prospect on gut feel while in-market accounts slip by.
Qualification
ICP filtering happens too late
Qualification happens manually, after outreach has gone out. The pipeline fills with noise, and real opportunities get the same attention as bad fits.
Relevance
Personalization doesn't scale
Done properly per account, it doesn't scale. Done at scale, it's a template. Most teams pick scale and wonder why response rates are flat.
Focus
SDRs work accounts, not signals
Your best SDRs are closers in disguise, buried in cold lists and first drafts. The conversations worth having never happen.
Built around in-market buyers.
Swan monitors your market for buying signals, filters by ICP and preps hyper-personalized outreach for every match. Autonomous by default, or held for rep approval — your call.
Static lists and hope.
- Prospecting from a list built last quarter
- Templated sequences, flat response rates
- Signals scattered across tools, never one picture
- The hottest accounts move unseen
Signal caught. Outreach ready.
Swan Signal
ACME Corp's VP Sales posted about evaluating new outreach tools.
ACME Corp is evaluating tools like yours. Let me check the fit.
- Matched your ICP
- Researched the account
- Drafted outreach
Outreach ready for Marcus Bell, VP Sales. It references the LinkedIn post.
From buying signal to first touch.
The six workflows SDR teams build first.
Buying signal monitoring
Funding, hiring surges, intent, LinkedIn and site visits across your market. In-market accounts flagged before competitors see them.
ICP scoring & qualification
Every signal scored against your ICP the moment it fires. Only accounts that fit land in the rep's queue.
Deep account research
Background, news, tech stack, key contacts and why the signal matters now. Full context, not a name and a company.
Hyper-personalized outreach
Messages that reference the exact signal: the funding round, the new VP, the competitor evaluation. Research that's real.
Autonomous or human-in-loop
Full autonomy for speed, rep approval for control. Configure per campaign, account tier or signal type.
Buying committee mapping
Economic buyer, evaluator, champion, influencer — outreach goes to the right person at the right level.
Same list. Three times the meetings.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
“Swan is more productive than our last BDR.”
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamHow does Swan find in-market buyers?
It monitors funding events, hiring surges, leadership changes, intent data, site visits and LinkedIn activity in real time, scores each signal against your ICP, and delivers pre-researched, pre-qualified leads to your reps.
Can Swan send outreach autonomously?
Yes. Swan can send the moment an account qualifies, or hold every message for a rep to approve. You set the level of autonomy per campaign or account tier, for example automatic for tier-two accounts and approval for enterprise. The rep always sees what went out and why.
How does it personalize at scale?
Swan writes from the signal that flagged the account: the funding round, the new hire, the competitor evaluation. It adds company context, finds the right contact and their part in the purchase, and writes in the rep's voice.
What buying signals does Swan monitor?
Funding events, hiring surges, leadership changes, competitor evaluations such as G2 research and comparison searches, and engagement such as pricing page visits, LinkedIn activity and content downloads. Each signal is scored against your ICP before it reaches a rep.
How does multi-threaded outreach work?
When an account qualifies, Swan maps the buying committee: the economic buyer, the evaluators, the champions and the influencers. It researches each person, writes outreach for their angle, and spaces the messages so they don't overlap. Each draft goes to the rep for approval or is sent automatically, as you have configured.
Grounded in the Swan docs. Browse the docs ↗