ABM plays that feel hand-built. At scale.
Swan watches every tier-1 account, spots the moment to move, and runs one-to-one plays across the whole buying committee — research, timing and message included.
3×
opportunity conversion
5 min
speed to lead, down from seven hours
10 hrs
of Sales Ops time saved weekly
60%
of recurring GTM requests self-served
Stop blasting your tier-1 list. Start running real plays.
ABM dies when strategic accounts get the same sequence as everyone else. Swan gives every target account its own play, built from live signals.
One sequence for 100 logos.
- A named-account list that's really just a filter
- The same message to the CFO, the admin and the intern
- No idea which target accounts are actually in-market
- Personalization means swapping the company name
One play per account.
- Live signals show which accounts are warming up
- Every committee member mapped, with a tailored angle
- Plays reference their stack, their hiring, their news
- Timing driven by intent, not by sequence day 4
From account list to booked committee.
Four steps, fully automated except the one that matters: your team approves every strategic touch.
An account warms up
Intent spikes, a champion moves, funding lands — Swan flags the tier-1 accounts ready for a play.
The committee is mapped
Decision makers, influencers and blockers identified — with warm paths through your team's network.
The play is drafted
Account-specific messages for each stakeholder, sequenced across email and LinkedIn.
You run it
Every touch approved in Slack. Engagement tracked at the account level, not the lead level.
The signals behind every play.
Swan listens across your CRM, inbox and 40+ data providers. Pick the signals that matter for your tier-1 list.
Champion changes jobs
A past buyer lands somewhere new. Swan brings the relationship with them.
LinkedIn · People Data LabsClosed-lost wakes up
The blocker leaves, budget resets or a competitor churns. The door reopens.
CRM · InboxFunding round
Fresh capital means new priorities and new budget. Reach out while it's fresh.
Crunchbase · PitchBookHiring surge
Five new SDR roles posted this month? That team is about to feel the pain you solve.
Job boards · TheirStackTech stack change
They just installed a complementary tool — or ripped out a competitor.
BuiltWith · WappalyzerWebsite intent
A target account reads your pricing page three times. Swan knows who, and why.
Swan pixel · G2 · Bombora
“I just built a list of 800 personas for a huge banking event in New York. The moment I hand it to Swan, I have a campaign ready within half an hour. Sequences, messaging, everything. The only thing left is to approve and send.”
Din ArbelGTM Engineer, UtilaProof, not activity metrics.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamHow is this different from ABM platforms?
ABM platforms show you dashboards; Swan runs the play. It watches your named accounts, maps the buying committee, drafts stakeholder-specific outreach and waits for your approval — one system from signal to meeting.
Can I bring my own named-account list?
Yes. Bring your named accounts from a CSV, a connected CRM or a list in Swan. Add your target personas and the signals you care about, then use that context to research the accounts and prepare a play.
How does Swan map the buying committee?
Swan searches for people at the account by role, seniority and department, enriches promising contacts and uses your personas and saved account context to recommend who to approach. Coverage depends on the available data.
Does it coordinate email and LinkedIn touches?
Yes. A sequence can include email and LinkedIn steps with a shared cadence. Connect the relevant inboxes, review the messages and approve the contact’s sequence before it begins under the default approval settings.
How many accounts can Swan watch at once?
Scope monitoring to your named-account lists and the signals that matter. Capacity depends on the trigger source, available credits and provider limits. Start with a focused segment, then expand based on the results.
Grounded in the Swan docs. Browse the docs ↗