The AI GTM engineer that clears the queue.
The request queue is longer than the week. Swan unifies your workflows, runs them and keeps them in sync — without a single line of code.
Trusted by revenue teams at
The role meant to unlock speed became the bottleneck.
The modern GTM stack needs a dedicated engineer just to keep running. That engineer is you, and the queue never clears.
The queue
The queue never clears
A signal workflow for sales, a scoring model for marketing, an integration for the VP's new tool. You build fast; requests arrive faster.
Plumbing
Plumbing eats strategy
APIs, webhooks, broken Zaps, enrichment formulas. That's where the hours go, while the architecture work stays deprioritized.
The stack
Your stack doesn't talk to itself
HubSpot, Salesforce, ZoomInfo, Apollo, Gong: each holds its own data, and nothing connects without you in the middle.
The team
One engineer, every team's problem
Sales wants routing, marketing wants attribution, leadership wants dashboards. One person, four teams, nothing done properly.
Be the architect, not the plumber.
Describe any GTM workflow like you'd explain it to a new hire. Swan builds it, runs it and keeps it running, so your time goes to the decisions that actually need you.
Glue code nobody else understands.
- Every request needs a scoping meeting and a sprint
- Fragile, undocumented integrations
- Sales waits, marketing gets frustrated
- You debug a broken webhook at 11pm
A request in Slack. A workflow live.
Build a workflow that routes pricing-email opens to AEs.
Pricing-email opens come from HubSpot. I'll match them to target accounts and route each one to its AE.
- Identified target accounts
Connected HubSpot
Connected Slack
Workflow live. First match: ACME Corp, assigned to Sarah.
Workflows that used to take a sprint.
The six workflows GTM engineers build first.
Signal detection
Funding, hiring and intent across your account list. A firing signal gets enriched, scored and routed with context.
ICP scoring
Define your ICP in plain English. Every lead, account and signal gets scored and segmented, no spreadsheet.
CRM enrichment
Scheduled enrichment from ZoomInfo and Apollo fixes stale contacts and missing fields. The CRM stays the source of truth.
Multi-touch attribution
Every touchpoint connected to pipeline and revenue, from first signal to closed deal.
Outreach sequences
Signals and qualified leads launch multi-step outreach calibrated to context, with reps pulled in when it matters.
Workflow monitoring
Swan watches your live plays, flags anomalies, retries failed steps and alerts you before anything costs pipeline.
The queue, cleared.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
“Got onboarded in minutes and two days in, we are already seeing value. The execution is flawless!”
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamDo I still need my Zapier and custom scripts?
For most workflows, no. Swan connects to HubSpot, Salesforce, Apollo, ZoomInfo, Gong, LinkedIn and Slack directly. Keep what works and migrate the fragile pieces over time.
Can other teams make requests directly?
Yes. Anyone with a seat can describe what they need to Swan in the app or in Slack. Roles and permissions decide who can use which tools, and you can require approval before a tool runs, so you keep control of what goes live.
What happens when a workflow breaks?
Every run has a status and a history, so you can see what ran, what failed and why. A failed run is retried once and then reported as failed. If a connected app is disconnected, its triggers stop until it is reconnected, and Swan warns you in Slack when a trigger has nothing left to run on.
Is there version control and testing?
Skills and memory are versioned: every edit is saved with a summary of what changed, and you can restore an earlier version of a skill. You can test a webhook trigger by sending it a sample request and reading the run it produces.
Grounded in the Swan docs. Browse the docs ↗