Demand gen that fixes the handoff.
Leads don't die in your funnel. They die in the handoff: never reaching sales, or reaching it and going cold. Swan fixes both ends.
Trusted by revenue teams at
The handoff breaks in two places.
Most qualified buyers never reach sales. The ones who do get lost in the queue.
Before the funnel
You only capture 3%
Funding, hiring, site visits, LinkedIn activity. Buyers signal every day, but only form fills get in. The other 97% decide without you.
The handoff
Leads die in the queue
Marketing passes leads. Sales calls them unqualified. By the time anyone follows up, a competitor already has.
Follow-up
Generic nurture kills conversion
The VP who grabbed your ROI calculator gets the same sequence as the intern who grabbed a template.
ABM
ABM stays in spreadsheets
You have target accounts and intent data, but not the ops time to turn them into coordinated outreach.
Catch the signal. Follow up in minutes.
Swan spots buying signals before the form fill and automates personalized follow-up after it. It runs on its own when you want speed and asks you to review when you want control.
Hoping sales follows up.
- 97% of buying signals missed
- Separate tools to monitor, score, route and send
- One nurture sequence for everyone
- Follow-up lands after the competitor's
A signal in. A meeting out.
Dave, CTO at ACME, downloaded the 2025 whitepaper.
ACME is a target account. Let me score Dave and find the rest of the buying committee.
- Scored A against your ICP
Enriched 4 stakeholders- Found the account owner
Assigned to David. A personalized email that references the whitepaper is ready for review.
From first signal to sales-ready.
The six workflows marketing teams build first.
Lead qualification
Score every lead against your ICP the moment it arrives. Qualified leads go to sales, the rest go to nurture.
Content personalization
Follow-up that references the exact asset, page or webinar. Relevant instead of robotic.
ABM orchestration
When target accounts show intent, Swan finds the buying committee and coordinates outreach across it.
Event follow-up
Conference, webinar and demo-request leads get enriched and followed up while the event is still fresh.
Signal response
Funding, hiring, G2 research, competitor comparisons. Swan acts on intent the moment it appears.
Campaign attribution
Connect touchpoints to closed revenue and see which campaigns actually create pipeline.
More pipeline from the leads you have.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
“We installed Swan yesterday. The qualification flow needs a few tweaks, but wow, we’re extremely impressed.”
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamWhich buying signals can Swan monitor?
Website visits, funding news, hiring activity, G2 research, competitor comparisons and LinkedIn engagement, plus anything in your MAP or CRM.
Does it work with HubSpot and Marketo?
Yes. Swan integrates with HubSpot, Marketo and Pardot. It doesn't replace your marketing automation platform; it picks up after the lead arrives. Swan reads new leads as they come in, enriches them with data your platform doesn't have, drafts the outreach, and writes the activity back.
Can I review outreach before it's sent?
Yes. Swan can hold every message for approval, and you can approve, edit or reject it in the app or in Slack. When you want speed instead, it can send on its own for the campaigns you choose.
How is this different from our nurture tool?
A nurture tool sends the same sequence to everyone who enters it. Swan researches each lead and writes to what that person did: the asset they downloaded, the page they read, the webinar they joined. It also acts on signals from accounts that never filled in a form.
Grounded in the Swan docs. Browse the docs ↗