RevOps, without the backlog.
Stop stitching Clay, Zapier and HubSpot together. Describe the workflow in plain English and Swan builds it, connects your stack and keeps it running.
Trusted by revenue teams at
Every team needs a workflow yesterday.
A normal week in RevOps: building, debugging and babysitting integrations while the backlog keeps growing.
MON 09:02
Endless build requests
Sales wants routing changed, marketing wants new scoring, CS wants churn signals. Each one is a project.
TUE 14:30
Four tools, one workflow
Clay for enrichment, Zapier for logic, HubSpot for triggers, Slack for alerts. Each has its own limits and ways to fail.
WED 02:14
The 2am page
A sync breaks overnight and the alert comes to you. Half the week goes to keeping old workflows alive.
FRI 17:45
No time for strategy
You were hired to shape the GTM motion. Instead you spend the week configuring filters.
One sentence. Whole workflow.
What took days takes minutes. Need a change? Say what's different and it ships right away, with no diagrams and no tickets.
Stitched together by hand.
- Days of setup for every new workflow
- Logic split across four tools
- Every ICP change means a rebuild
- You get paged when something breaks
Describe it. Swan runs it.
When an unowned lead becomes an MQL, assign an owner, enrich the buying committee, score it and queue outreach for review.
That's one workflow: a trigger on new MQLs, then an owner, enrichment, a score and a review.
Set the trigger on unowned MQLs
Added buying committee enrichment
Queued outreach for review
Done. Unowned MQLs are now assigned, enriched, scored and queued for your review.
The workflows your backlog is full of.
The six workflows RevOps teams build first.
Lead routing
Route by territory, segment, size or any rule you define. No more misrouted leads.
Lead scoring
Firmographic, technographic and intent signals, weighted against your ICP. No spreadsheets.
Data enrichment
Multiple data providers in one workflow, without separate tools or API calls.
Pipeline alerts
Catch stale deals and missing next steps, and flag owners in Slack before deals slip.
Workflow triggers
A closed deal launches lookalike outbound. A cold lead starts re-engagement. Any event can trigger any action.
Data sync
Two-way sync across CRM, marketing automation and outreach, with no middleware.
Less building. More strategy.
$1.8M
in pipeline attributed to Swan in four months, with 3× opportunity conversion.
>50%
of pipeline influenced by Swan, with speed to lead down from seven hours to five minutes.
FinoutBrian Hernandez, GTM Engineer10 hrs
of Sales Ops time saved every week, with 60% of recurring GTM requests self-served.
ReflectizDina Shkolnik, Sales Operations
“We’ve burned through so many AI tools that overpromise. Swan actually works.”
Questions? Answered.
Can't find what you need? Ask Swan below. It's grounded in our docs, or talk to a human.
Talk to the teamCan Swan replace our current tool stack?
For most workflows, yes. Enrichment, automation, routing and outreach run in one place. Start new workflows in Swan and move existing ones over time.
What is RevOps automation?
RevOps automation takes the manual work out of revenue operations. Instead of building logic in spreadsheets and stitching tools together, you describe what you need and Swan builds it: routing and assignment rules, scoring models, enrichment and data hygiene, pipeline alerts, and sync between tools. Swan does the building and the upkeep, so RevOps can spend its time on strategy.
How technical do I need to be?
If you can explain a workflow to a teammate, you can build it in Swan. You write it in plain language and review what Swan built before it runs. There is no code and there are no flowcharts.
How long does a new workflow take?
Minutes. Describe what you need, review the logic Swan creates, and turn it on. A change is another message, with no engineering queue and no sprint planning.
Grounded in the Swan docs. Browse the docs ↗