Building the future of work, together.
Where human expertise meets AI capability. Swan is an AI GTM Engineer for B2B revenue teams, built by three founders and a team of agents working as one.
The Swan way.
After building and exiting two B2B startups on the old unicorn playbook (raise big, hire fast, scale at all costs) we learned something painful: that model doesn't scale excellence. It scales mediocrity.
Brilliant people become cogs. Founders become fundraising machines. Companies become bloated, slow-moving systems.
Swan exists to prove a different thesis. In the age of AI agents, small teams can outperform large organizations, not by replacing humans, but by amplifying them.
We call it the autonomous business: a company designed for human+AI collaboration, not human-to-human coordination. Each person operates in their zone of genius, that intersection of passion and skill where they create disproportionate value.
AI agents automate everything outside it, and amplify what's within. A system that scales with intelligence, not headcount.
Swan is a living experiment of how we believe every startup will operate in five years, and we're documenting the playbook along the way.
GTM hasn't had its Cursor moment yet: the AI application that changes how teams actually operate, forever. The point of no return. That's what we're building. And 2026 is when the world starts to see it.
So join the ride!
Learning by doing.
Every agent powering our growth (pipeline, qualification, support) is built on Swan itself.
200+
customers in 2025, with just the three founders.
Swan, 20253
people. No sales team, no support team, no ops team.
The whole company1,000s
of customer conversations handled by our agents every month.
Support & onboarding
Built to sit inside your team, not on top of it.
What you get with Swan that point tools and legacy automation don't give you.
If you can write it, Swan can build it
Workflows are written in plain English. No flow builder, no ops ticket, no specialist to wire up every sequence.
Intelligence, not automation
Swan reasons about each account before it acts. Rule-based automation fires the same template at everyone.
Adapts in seconds, not months
Change your ICP or messaging in one sentence and every workflow updates. No re-implementation project.
Your entire GTM stack, connected
Native integrations with HubSpot, Salesforce, Gong, Clay, Apollo, Slack and more. Nothing to rip out.
Your co-pilot, right in Slack
Ask for account briefs, pipeline answers or drafts without leaving Slack.
Humans and AI agents, working as one.
In 2025, with just the three founders, we grew to over 200 customers. Each of us works in our zone of genius; agents do everything around it.
Amos Bar-Joseph
Co-Founder & CEO. Runs Swan's entire go-to-market. Alone. Generates more pipeline monthly than most 20-person teams, mostly by writing things on the internet and letting AI agents do the rest. Two previous exits suggest this isn't beginner's luck.
LinkedIn
Ido Goldberg
Co-Founder & CPO. Runs product, design, customer success, support, and onboarding. At the same time. His AI agents handle thousands of customer conversations monthly, and Ido turns every single one into a reason to ship something new. His job title should probably be longer.
LinkedIn
Niv Oppenhaim
Co-Founder & CTO. Builds everything Swan runs on. All of it. Somehow ships more than teams of 15 engineers, and no, we don't fully understand how either. We keep asking if he needs to hire. He keeps shipping before we finish the sentence.
LinkedIn
The Autonomous Business.
We're proving you can scale revenue with intelligence, not headcount. Four principles guide how we build.
Empowerment over replacement
AI should make humans extraordinary, not obsolete.
Value over valuation
Real revenue and customer outcomes beat paper unicorns every time.
Speed over governance
Decision velocity is the ultimate competitive advantage.
Iteration over perfection
Systems built to adapt will always beat systems built to impress.
Swan at a glance.
The facts, in one place.
- Company name
- Swan
- Type
- AI go-to-market platform (B2B SaaS)
- Founders
- Amos Bar-Joseph (CEO), Ido Goldberg (CPO), Niv Oppenhaim (CTO)
- Headquarters
- Tel Aviv
- Website
- getswan.com
- Core offering
- AI GTM Engineer: visitor identification, signal-based outbound, lead qualification, enrichment, ABM
- Communication
- Shared Slack, email, video calls
- Notable clients
- Utila, Finout, Reflectiz, Elastic Path
- Customers served
- 200+ customers (2025)
- Social
- LinkedIn · X
Brand materials.
Logos, guidelines and imagery for press and partners. Please don't alter the marks.
