1. Introduction
Welcome to Swan, a website deanonymization service provided by Shalosh Labs LTD ("Swan", "we", "us", or "our").
This Privacy Policy explains how we collect, use, share, and protect personal data from individuals who interact with our services. This includes:
Website visitors of our customers, whose visit data is processed to identify and enrich potential leads;
Our customers and users, who engage with our platform via our web application, our App for Slack, and integrations such as their CRM systems.
If you have any questions regarding this policy, please contact us at hello@getswan.com.
2. Personal Data We Collect
We may collect and process the following types of Personal Data, depending on how individuals interact with our services:
For Website Visitors (of our customers):
IP Address: Used to identify website visitors and associate them with company-level information.
Cookies: Used to track on-site behavior and support visitor deanonymization.
Contact Information (U.S. visitors): Where available, includes name, email address, and phone number.
Company Information (non-U.S. visitors): Includes company name, size, industry, and related firmographic data.
Enriched Data: May include additional business contact information obtained from third-party providers to support lead qualification.
For Our Customers (platform users):
Account & Contact Details: Name, email address, and login credentials associated with your Swan account.
Slack Metadata: If you use our App for Slack, we collect limited workspace metadata (e.g., Slack workspace ID, selected channel ID) strictly to deliver lead notifications. We do not access or store any Slack messages or content.
CRM Metadata: If you integrate with your CRM (e.g., HubSpot), we access only the data needed to enrich records in real-time and do not persist this data in our systems.
3. How We Use Personal Data
We use Personal Data for the following purposes, depending on the source and context of the data:
For Website Visitors (of our customers):
Deanonymization: Identifying anonymous website visitors and linking them to company-level details for sales and marketing purposes.
Lead Qualification: Enriching visitor data with additional business information from third-party providers to assess relevance and potential value.
Verification & Deduplication: Cross-referencing enriched data with the customer’s CRM to prevent duplicates and confirm lead accuracy.
Service Optimization: Analyzing visit patterns to improve the performance, relevance, and accuracy of lead identification.
For Our Customers (platform users):
Lead Delivery: Delivering real-time lead insights via our App for Slack in a customer-specified channel.
Web Application Access: Enabling customers to manage and configure their lead intelligence through our web-based dashboard.
CRM Integration: Enriching CRM records on the fly when integrated (e.g., with HubSpot), without storing CRM data in Swan systems.
Service Maintenance & Improvement: Using usage metadata and integration logs to maintain service reliability and enhance the user experience.
4. Lawful Basis for Processing
We rely on the following lawful bases for processing Personal Data:
Legitimate Interest: We process data based on our legitimate interest in helping our Users identify potential leads and business opportunities, provided that these interests are not overridden by the interests or fundamental rights of Website Visitors.
Consent: In some jurisdictions, we may rely on consent where legally required for certain types of data collection, such as the use of cookies.
5. How We Share Personal Data
We may share Personal Data with the following parties:
Users of the Service: We provide processed data to our Users (e.g., companies that implement our solution) for sales and marketing purposes.
Service Providers: We may share data with third-party service providers who assist us in enriching data, hosting services, or maintaining our systems.
Compliance and Legal Requirements: We may disclose data if required to comply with legal obligations, such as a court order or governmental request.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect data on Website Visitors. Cookies are small text files placed on a visitor's device to track their behavior on the website. You can control cookie settings through your browser, and you may choose to disable some or all cookies; however, this may affect the functionality of the Service.
7. Data Security
We implement appropriate technical and organizational measures to protect Personal Data from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure access controls, and regular security assessments to ensure the integrity of the data we handle.
8. Data Retention
We retain Personal Data for as long as it is necessary to fulfill the purposes for which it was collected or as required by applicable laws. Once the data is no longer needed, we take appropriate steps to securely delete or anonymize it.
9. Data Subject Rights
Depending on your jurisdiction, you may have the following rights regarding your Personal Data:
Access: You may request a copy of the Personal Data we hold about you.
Correction: You may request that we correct inaccurate or incomplete data.
Deletion: You may request that we delete your Personal Data, subject to certain legal exceptions.
Objection: You may object to the processing of your Personal Data where we rely on legitimate interest.
Restriction: You may request that we limit the processing of your data under certain circumstances.
Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.
To exercise any of these rights, please contact us at amos@getswan.com.
10. International Data Transfers
Personal Data we collect may be transferred to, and processed in, countries other than your own. These countries may have different data protection laws than those in your jurisdiction. Where such transfers occur, we ensure that appropriate safeguards are in place to protect the data, such as standard contractual clauses or similar legal mechanisms.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will provide notice of any material changes by posting the updated policy on our website. Your continued use of our Service after such modifications constitutes your acceptance of the updated Privacy Policy.
12. Changes to This Privacy Policy
If you are a business using Swan’s service on your website, it is your responsibility to update your own privacy policy to reflect your use of Swan’s technology. To help you comply with applicable data protection laws (such as GDPR, CCPA, and others), we recommend including language that informs your website visitors of the following:
That your website uses cookies and similar technologies to collect information about visitors (such as IP address and browsing behavior).
That you may work with service providers (like Swan) to associate this information with business-related identifiers (e.g., work email or company) to help identify potential business prospects.
That you or your service providers may use this data for sales and marketing communications.
That users can opt out of such identification and processing.
Below is a suggested template you may adapt and include in your privacy policy:
When you visit or interact with our website, we and selected service providers may use cookies or similar technologies to collect information about your visit. This may include your IP address, device information, and browsing activity.
We may share this information with vendors (such as Swan) who help us identify the companies and business contacts visiting our website. This allows us to better understand our website traffic and potentially reach out with relevant business communications.
You can opt out of this data processing by visiting https://getswan.com/optout. If you are a resident of the EU, EEA, UK, or California, you may have additional rights regarding your personal data. To exercise these rights, please refer to the contact information provided in this policy.
13. Contact Information
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights regarding your Personal Data, please contact us at:
Shalosh Labs LTD
Address: Karlibach 27, Tel Aviv, Israel
Email: hello@getswan.com
By using our Service, you acknowledge that you have read, understood, and agree to this Privacy Policy.
